Privacy policy

Last Updated: 18 August 2026

This Privacy Policy explains how Hopkyn Retail Private Limited ("MATTR", "we", "us", or "our") collects, uses, stores, and shares your personal information when you visit or interact with the MATTR website, join our waitlist, participate in our early-access programme, purchase MATTR BITS, make a payment, communicate with us, or otherwise use our Services.

MATTR operates its website using Shopify. Shopify provides the e-commerce infrastructure that enables us to operate the Services, and information submitted through the website may be processed by Shopify and other service providers as described below.

By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand how your information may be collected, used, and disclosed as described here.

1. WHO WE ARE

MATTR is a fashion jewellery and lifestyle brand operated by:

Hopkyn Retail Private Limited

For privacy-related questions, requests, or complaints, you can contact us at:

frommattr@gmail.com

2. INFORMATION WE COLLECT

The information we collect depends on how you interact with MATTR.

Information you provide directly

At our current waitlist stage, this may include:

Name
Mobile number
Email address
Your selected waitlist tier
Information relating to any payment you make for a waitlist tier
Information you provide when contacting us through email, WhatsApp, social media, or other communication channels

If you later place an order or otherwise use additional MATTR Services, we may also collect information necessary to process and fulfil that transaction, such as billing, shipping, delivery, order, return, or customer-support information.

Payment and transaction information

If you select a paid MATTR waitlist tier, we may collect or receive information necessary to process and reconcile the transaction, such as:

Selected tier and amount paid
Payment status
Transaction reference or payment ID
Date and time of payment
Order or transaction details

Payment details may be processed by Shopify and/or the relevant third-party payment service provider. We do not intend to store your complete debit card, credit card, banking, UPI, or other payment credentials on our own systems.

3. MATTR BITS AND WAITLIST INFORMATION

MATTR currently uses a tiered waitlist system. Depending on the tier selected, you may receive MATTR BITS, which are MATTR credits associated with your waitlist registration.

For example, a paid waitlist registration may result in MATTR BITS being allocated to you according to the terms displayed on the waitlist page. We may use information associated with your registration and payment to:

Record your waitlist registration and selected tier
Allocate and maintain your MATTR BITS balance
Verify your eligibility for the relevant benefits or access
Provide early or priority access at launch
Provide a unique launch password or other access credentials associated with your registration
Apply eligible MATTR BITS toward your first order where applicable
Communicate with you about your waitlist status, access, or benefits
Reconcile and administer payments and credits

The commercial terms governing MATTR BITS, including their value, use, expiry, refundability, eligibility, and any restrictions, are communicated separately on the relevant waitlist or purchase page and are not replaced by this Privacy Policy.

4. INFORMATION COLLECTED AUTOMATICALLY

When you visit or use our website, certain information may be collected automatically, including:

IP address
Browser and device information
Operating system
Network information
Pages, products, or content viewed
Website interactions and navigation
Referring website or source
Date and time of visits
Cookies and similar identifiers
Other technical and usage information

Shopify and other technology providers may collect or process this information to provide, secure, analyse, and improve the Services.

5. HOW WE USE YOUR INFORMATION

We may use your personal information to:

Register and manage your MATTR waitlist membership
Record your selected tier and MATTR BITS
Process and reconcile waitlist payments
Provide early, priority, or private access to MATTR launches and drops
Provide launch passwords or other access credentials
Process and fulfil future orders and pre-orders
Provide customer support
Communicate with you about your waitlist registration, payment, access, orders, or other Services
Send marketing and promotional communications where permitted
Understand how people interact with our website and Services
Improve our website, products, Services, and customer experience
Measure marketing and advertising performance
Detect, prevent, and address fraud, misuse, security issues, or unlawful activity
Comply with applicable legal, regulatory, tax, accounting, and other obligations

6. MARKETING COMMUNICATIONS

If you provide your contact information and choose to receive or otherwise permit marketing communications where required, we may contact you through channels such as:

Email
SMS
WhatsApp
Other communication channels you provide or use to interact with MATTR

These communications may include product launches, private drops, early access, events, offers, content, or other MATTR updates.

You may opt out of promotional communications at any time by using the unsubscribe option provided in the communication or by contacting us at frommattr@gmail.com.

You may still receive essential service-related communications, such as payment confirmations, waitlist updates, access information, or order-related communications where necessary.

7. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, tags, and similar technologies to:

Keep the website functioning properly
Remember preferences
Understand website traffic and usage
Improve website performance
Measure campaigns and advertising
Understand how visitors interact with the Services
Support relevant advertising and remarketing activities

You may be able to manage or disable cookies through your browser settings. Certain website functionality may be affected if cookies are disabled.

8. SHOPIFY AND THIRD-PARTY SERVICE PROVIDERS

MATTR uses Shopify to operate its website and e-commerce infrastructure. Information submitted through our website may be transmitted to and processed by Shopify in order to provide and improve the Services.

We may also use trusted third-party service providers for:

Payment processing
Website and e-commerce infrastructure
Email, SMS, and messaging
Shipping and logistics
Analytics
Advertising and marketing
Customer support
Fraud prevention and security
Cloud storage and technology services

These providers may process personal information on our behalf or as otherwise permitted under their own privacy terms and applicable law.

Shopify may also process information in accordance with its own privacy policies. You can review Shopify's current privacy information at https://www.shopify.com/legal/privacy.

9. ADVERTISING AND ANALYTICS

We may work with advertising, analytics, and technology partners to understand how our website and campaigns perform.

These partners may use cookies, pixels, or similar technologies to measure activity, understand audiences, attribute conversions, and improve advertising.

Information processed by these third parties may also be subject to their respective privacy policies and terms.

10. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information.

We may share personal information where reasonably necessary with:

Shopify and other technology providers supporting our Services
Payment processors
Shipping and logistics partners
Analytics providers
Marketing and advertising partners
Customer support providers
Professional advisers such as lawyers, accountants, or auditors
Government authorities, regulators, courts, or law enforcement agencies where required or permitted by law
Other parties where necessary to protect our rights, property, safety, customers, or business

We may also disclose or transfer information as part of a business transaction, such as a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction, subject to applicable law.

11. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

Maintain your waitlist registration and MATTR BITS records
Provide access and Services
Maintain business and transaction records
Process or reconcile payments
Resolve disputes
Prevent fraud or misuse
Comply with legal, tax, accounting, or regulatory requirements
Establish, exercise, or defend legal claims

When personal information is no longer required for these purposes, we may delete it, anonymise it, or otherwise securely dispose of it, subject to applicable law.

12. YOUR RIGHTS AND CHOICES

Subject to applicable law, you may have rights in relation to your personal information, including the ability to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of personal information where applicable
Withdraw consent where processing is based on consent
Opt out of marketing communications
Raise a privacy-related grievance or concern

To exercise an applicable right or raise a privacy-related request, contact:

frommattr@gmail.com

We may need to verify your identity before processing certain requests.

Some rights may be subject to applicable legal conditions, exceptions, or limitations.

13. CHILDREN'S INFORMATION

MATTR is not intended to knowingly collect personal information from children where such collection is not permitted by applicable law.

If you are a parent or lawful guardian and believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us at frommattr@gmail.com

We will take appropriate steps in accordance with applicable law.

14. DATA SECURITY

We take reasonable measures to protect personal information against unauthorised access, misuse, loss, alteration, disclosure, or destruction.

However, no website, online service, or method of electronic transmission can be guaranteed to be completely secure. Information transmitted online may carry inherent security risks.

15. INTERNATIONAL DATA TRANSFERS

Some of our technology, analytics, payment, advertising, communication, or other service providers may process information outside India.

Where personal information is transferred or processed outside India, we will take steps required under applicable law and use appropriate safeguards where required.

16. THIRD-PARTY LINKS AND PLATFORMS

Our website, communications, or social media pages may contain links to third-party websites or services.

MATTR is not responsible for the privacy practices, security, or content of third-party websites or platforms. If you interact with us through services such as Instagram or WhatsApp, those platforms may also process your information under their own privacy policies and terms.

17. DATA SECURITY INCIDENTS

If we become aware of a personal data breach or security incident affecting personal information, we will take appropriate steps to investigate, contain, mitigate, and respond to the incident and provide notifications where required by applicable law.